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Our Leadership

At Vector Marketing Canada, we grow our own leaders. The reward for success as a representative is a chance to advance because we promote from within.

Why Promote From Within?

Everyone in the field started in the same position: entry-level sales representative. Our leaders understand from their own experience what it takes to be a successful rep. So, when it comes to leadership positions, we always look within our company first. We know that our successful reps are the people who can best teach others how to succeed.

Executive Team

Albert DiLeonardo

Albert DiLeonardo

President – Vector East B.S., Accounting – Temple University Since 1977 Albert DiLeonardo started selling CUTCO® in the summer of 1977 when he was a student at Temple University.  He was trained by Don Freda, the founder of Vector Marketing. After graduating from Temple with an Accounting degree, Albert decided to stay with Vector as a career. He opened a District Office and played a pivotal role in developing many of the managers who helped build Vector. He set many of Vector’s sales records at each level as he continued to earn promotions.
Bruce Goodman

Bruce Goodman

President – Vector West B.S., English – Vanderbilt University Since 1979 Bruce Goodman started selling CUTCO® in the summer of 1979 when he was a student at Vandberbilt University. He was trained by Don Muelrath, who later became President of Vector Marketing. After graduating from Vanderbilt with an English degree, Bruce decided to stay with Vector as a career. He opened a District Office and immediately emerged as a leader in the Western Region of Vector. When Bruce took over the Western Region as Region Manager it was the smallest region in Vector. Under Bruce, it became the fastest growing.
John Whelpley

John Whelpley

President and Chief Operating Officer B.S., Accounting  – St. Bonaventure University Since 1981 John Whelpley started working with Alcas Corporation, Vector’s then parent company, as an accounting intern in 1981 when he was a student at St. Bonaventure University. After graduating from St. Bonaventure in 1982  he was offered a full-time position. John advanced through a number of positions within the finance department. He served as Vector Marketing’s Chief Financial Officer from 1997-2003.
General Manager Joe Cardillo

Joe Cardillo

Canadian General Manager University of Western Michigan Since 1988 Joe Cardillo started selling CUTCO® while he was a student at the University of Western Michigan. After graduation, Joe moved to London, Ontario to open up a District Office. As Vector Marketing Canada grew, Joe was promoted to Division Manager and relocated to Calgary, Alberta. Joe achieved distinction in that role and was promoted to Eastern Canada Area Manager in 1997. In 2003, Joe was named National Sales Manager of Canada. In January of 2016 Joe became the General Manager of Canada.
Canadian National Sales Manager Angie Macdougall

Angie Macdougall

Canadian National Sales Manager University of Calgary Since 1994 Angie Macdougall started selling CUTCO® while she was a student at the University of Calgary. After graduation, Angie moved to Victoria, B.C. to open up a District Office. As Vector Marketing Canada grew, Angie was promoted to Division Manager and relocated to Calgary, Alberta. Angie achieved distinction in that role and was promoted to Wester Canada Area Manager in 2014. In 2016, Angie was named National Sales Manager of Canada.

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